4, say a brand finally.

The brand is too simple, so everybody has opinion, everybody is crying to crying to want to make a brand; The brand is too complex, so home also did not appear now how much outstanding medicine brand.

Those who be worth to remind is, the brand speaks out, but do more. Those who speak out is story of brand image, brand, brand associate; Make support of the product curative effect that come, service and client experience. Light says not experienced false skilled person, let the cat out of the bag of morning and evening; Smooth practice does not say foolish skill, become famous hard. It is easy to say, so the company is saying, although a lot of companies say not quite good; It is difficult to be done, be not result of a day to be able to be improved, but the environment is austere, still want to change stage by stage. The product is the cornerstone of the brand, appear on the market continuously two good products, the brand has contribution; A product goes quality crisis, the brand is destroyed at once.

The brand still has a big effect, it is the palm dominates the market.

The enterprise that two rounds of drive run, great majority has common fault, it is the market hard the palm accuses. Significant amount does not have the market. Market control is in half packets of packets of agent, big business, business, agency hand.

Want to earn a living when the company is small, was brought up to think the palm accuses, the palm accuses market no more than 3 kinds of methods: Mode palm accuses, administrative control accuses, brand palm accuses.

Mode palm accuses: Propose team sale oneself. The advantage was to say to calculate, defect is cost tall, management difficulty of processing of complex, charge is great, it is progressively construction at most so, cannot roll out in the round.

Administrative control accuses: Big package and acting mode also are not absolutely management bad, there also is management to compare good example inside course of study, his difficult put oneself in another's position now 5 respects: Controller has extraordinary individual charm, the enterprise has more support to agent or packets of big business, what sea cleans out sanded type is ceaseless optimize choose, the company grows the strategy and visible progressively implementation clearly, if the mechanism that reflects an interest to bind safeguard becomes partner.

Brand palm accuses: Want to understand who is terminal above all, since call terminal to show the end that is value catenary, that Mo is common people to OTC, it is common people to prescription drug it is a doctor more, but not be drugstore and hospital for certain. Basically true to this terminal builds build a brand, common people is willing to buy, the doctor is willing, can channel business still do adventitious? A lot of good businesses that do prescription drug so think now or had begun to do OTC, one of purposes want a palm to dominate the market namely.
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