4, the head outside lending strength realizes win-win

1, the head outside lending strength promotes a product force

The outside lending strength head that soft capsule of Qing Dynasty of head of 5 blessing heart is a model promotes industry of invincible might drug quickly the product of brand force. Before Sang Di provides a service for its, although its relied on channel sale to obtain pretty good market outstanding achievement, be in Henan, Heibei, Shandong, already became heart head blood-vessel to use strong brand of medicine independently, but in industry famous degree not tall. 2008, face new competitive environment, have for private use to hold the character of gift concurrently in the light of the product, combinative Olympic Games year theme (the mascot of the Olympic Games is 5 " Fu Wa " ) , sang Di goes out for its abstraction " an ancient name for China passes 5 blessing, flourishing age shows martial prowess " the brand is politic, rely on an Asia equipment of base of the largest soft capsule production, entrance is full automatic change pull current Cheng to wait for an advantage, industry of drug of aggrandizement invincible might makes the brand image of soft capsule of modern Chinese traditional medicine, in area media aspirant travel deepness travels with deduce, consolidate old market, extend new market, make product strength got huge promotes. Below the auspicious situation of medical industry get warm again after a cold spell, pickaback of industry of invincible might drug " Chinese traditional medicine is modern " old standard, dedicated the research and development at modern Chinese traditional medicine, production and sale, increase invincible might brand to popularize strength, increase the core competition ability of the enterprise further, make company brand and product brand had great progress. 　　

2, lend aggrandizement of the head outside force decision-making power

As east the core business with medical subordinate group -- Shenyang the first pharmaceutical factory, the fist breed that roll out rectifies bowel to be born after experiencing market of 13 years to accumulate, the decision sends market of force bowel drug. For this, whole bowel is born to seek advice from an orgnaization to cooperate with Sang Di sale, from certain brand fixed position of fixed position, style of spokesman choice, ad, advertisement behaves strategy of form, media, to pilot market mode of choice, sale is optimized, undertook new and decision-making.

Basis brand 6 force sale is academic, undertake sufficient market survey, deep research is thought of amount to closely, surely bowel of strange, Li Zhu happy, Jin Shuangqi, earth up phenanthrene health, the market that the main contest such as peace of love of Mi Ya, mammy, enteritis tastes is politic, sang Di suggests whole bowel is unripe adopt strategy of poor dissimilation sale, not be with small zoology preparation competes, compete with medicine with all bowel path however, to all bowel path medicaments contest tastes declare war, the high-tech of preparation of aggrandizement small zoology and alvine path use drug upgrade replacement. Such brand strategy will enlarge the market the most likely to have rate, expand to market of retail general drug from clinical market. According to strategy of this one brand, whole bowel is born to amend core fixed position for " medicine of path of new generation bowel " , with all bowel path medicaments develops competition, put forward " treat bowel not to hurt bowel " core appeals to beg, be aimed at have loose bowels, old enteritis, abdominal distension gas 3 big symptoms, make clear a symptom, ambiguous crowd, advocate energetically " alvine path is badly in need of upgrading with medicine replacement " , in " upgrade replacement " in grab anticipate opportunity, take advantage of an opportunity is become get army brand. In the meantime, the ad strategy with whole unripe bowel is very successful also, after digging product connotation deep, chose famous advertisement to star Xu Xiaoli takes up the post of product spokesman. In the plane that is born in whole bowel and TV ad, xu Xiaoli is taking whole bowel to be born, doing " OK " the humorous figure of gesticulation left deep impression in consumer brain. In addition, be in to answer what at present brand drug exists generally terminal by the phenomenon of intercept, sang Di spends a body to order for its made " new terminal tactics " , assured the be born of politic utmost thereby. Through a series of run successfully, pack the whole bowel that matchs for blue white double color to be born, became 2006, 2007 alvine drug market most the brand that grabs an eye, its are small the dimensions that zoology series product sells outstanding achievement to amount to 4 many. 　　
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