From collect fees on average in light of, equipment information kind and integrated kind of magazine price is top, it is next run kind of magazine; Tumor is radiative kind, custody kind and supersonic and video kind of magazine ad price is relatively low (see a picture 8) . 　　

From the point of 1000 people cost, the magazine with best efficiency is integrated kind of magazine, lowest of 1000 people cost; It is next run kind of magazine; It is next guard information of kind of magazine, equipment kind magazine and tumour radiate kind of magazine; Supersonic and video kind of magazine 1000 people cost is highest (see a picture 8) . (note: Income of advertisement of CPM= of 1000 people cost / circulation X1000)

So, to advertisement advocate, especially professional advertisement of strong medical treatment trade advocate, where is advertising advantage published to be in on magazine of professional medical treatment? 　　

Above all, magazine of professional medical treatment is effective suffer with a large number of major numerous communication tool. For example 2007 medical apparatus and instruments kind the advertisement on nearly 100 professional magazines that the product monitors in Yu Huiyuan invests amount is 3, 5.58 million yuan or so (according to) of computation of print exemple price, can arrive about 18, 142 3 class reach above hospital, average year of charge of every hospital be 1, 961 yuan, and every hospital has a lot of doctors, arrive on average the charge of every doctor is fewer. 　　

Next, professional magazine ad can encourage a doctor to use the company product in advertisement in business, also can use at encouraging professional to buy a policymaker finally to recommend use advertisement product. The advertisement on professional magazine can be a company or the brand builds figure and sign, can move the attention that a lot of consumer draw final user, stimulative sale, product of sale of this pair of companies and service are crucial. 　　

Although advertisement puts in to have the advantage that comparative on professional magazine, but integrated before us grind

Previous 1 2Next