The advertisement value of media depends on normally its advertisement arrives rate, arrive at the media with higher rate, its advertisement value is higher also. Will tell to the magazine, when arriving at rate data to become target, the circulation of the magazine also can serve as referenced data. If magazine of medical treatment major can offer course authority orgnaization actively (e.g. BPA: Business Of Performing Audit, company of international media attestation; Or ABC: Audit Bureau Of Circulations, bureau of international circulation audit) the circulation data of approve, provide a basic referenced data for the manufacturer, help a manufacturer make a choice. So be in with also created to oneself while the person is convenient convenient, when magazine and manufacturer discuss advertisement price, the magazine of other a person of same business that cannot provide data with respect to meeting comparing is in stand-in. 　　

Of course, circulation still cannot be replaced arrive at rate data. If the magazine can undertake year is the reader of half year even,read rate investigation, talk with accurate data, so of advertisement price put forward to have incontestable basis. (at present the masses consumes what media uses kind of magazine to read ratio index to call " AIR (Average Issue Readership) " , namely " average terminally readership " . This index uses special computational method when undertaking the reader is investigated, a crucial index of media value is measured when it has had media plan as each agency company. But at present magazine of medical treatment major all has not begin to use this index. ) 　

Advertise for oneself

Current society is the society of a brand, the force of the brand is very large. The trademark is well-known spend tall media to be able to attract more advertisement to put in, in the meantime advertisement price also

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