Provide more agile originality platform
At present magazine of major of our country medical treatment still offers the most traditional advertisement way only normally, and ad firm people the potential demand of the advertisement form with more thorough existence, supply appear with demand be out of line, it is OK that magazine media respect has not realize through providing more agile originality platform, promote media the value of oneself at the same time in the image that promotes a manufacturer.
In light of the data that according to Yu Huiyuan advertisement monitors, the magazine of medical treatment major that seldom counts only now offers foldout ad. Foldout advertisement can make the manufacturer uses the 3rd page that tuck up to provide vaster space for advertisement, leave more strong impression to the reader, when applying to new product of interpose of manufacturer strong thrust especially. Manufacturer itself is put in this demand, magazine ought to take advantage of an opportunity and move, satisfy the requirement of the manufacturer already, increase the benefit of oneself again.
The magazine returns the advertisement force that can set promotion firm through providing specific ad space. For instance the magazine can recommend the combination of advertisement of 4 1/4 page that buys same page to the manufacturer, reveal the combination of picture of 4 of same brand different advertisement at the same time on same page, its vision wallop often ambitious at making ad of page odd picture. Natural, its collect fees also advertisement of prep above single page.
"Haemorrhage edition " also be a kind of choice. Advertisement picture is outspread all the time to page brim, it is the page edge that keep to be apart from without anybody. The advertisement on famous magazine uses a few international the picture design of serious asymmetry, make subject of person sense appearance already outspread arrive besides the picture even, these designs that break a tradition can produce very strong vision impact.
Invisible advertisement is a kind of very new originality form, still conceal in average advertisement picture namely have other ad picture, when specific outside ambient is achieved ability can be shown. The form of a hand is designed on the picture for instance, invite reader and photograph of its hand hand to stick, the hand that becomes a constituency is pressed go up in the picture when, as a result of the change of temperature, other characters or picture information are shown on the picture. To advertisement of certain product information, this kind of form can produce the result that expect is less than.
The originality of new form still has a lot of kinds, the key is the flexibility that media wants to dig oneself conciously, promoted value to magazine oneself also is while the manufacturer provides good platform.
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